Question 1A

Describe a range of creative decisions that you made in post-production and how these decisions made a difference to the final outcome. Refer to a range of examples in your answer to show how these skills developed overtime. (25 Marks)

My advanced portfolio consisted of a music video which I created in a pair. The genre was pop, with a contemporary dance concept to accompany the narrative video. I also produced a pop digipak and advertisement which would go alongside my music video as a product. This had an autumn coloured house style.

Many creative decisions were made in the post production stage of each piece. During filming of the music video, some shots were rushed due to over-complicating some earlier shots taken which took a lot of time. This meant that the lyrics to certain lines in the song didn't match the storyboard, making it more difficult come editing, as we had less to work with. To ensure we used enough different angles in our piece, we had to decide on using the shot blending tool on Final Cut to ensure this was possible. From this experience it became aware to us that practice with the camera beforehand was needed to ensure that filming was more accurate and effective, so we wasted less time. 

With regards to my digipak piece, it became evident that the photograph I produced for the inner three panels needed a touch up to look more professional. Therefore, I decided to airbrush the photo with an autumn coloured filter to make it more aesthetically pleasing to the eye. To keep the continuity across all panels this meant that I needed to do the same with the remaining panels in order for it to keep the artistic theme. 

When producing my final advert, i'd previously researched into others on the market. The theme of large text panelling across the top or bottom was something I wanted to copy. However, by having a black border it meant that my text couldn't all be this shade. It came to my attention that a white header contrasted with the rest of the piece, which led me to come to the conclusion of having the A and U on Autumn and the E and S of leaves in white, and the rest black. This meant that with the calligraphic writing could spread across the thick black border and make a statement with its size. By using the rule of thirds to my advantage it made my advert look professional and creative. 

Creative decisions are what can change, develop and adapt products in post production to become what we as a consumer are sold. Therefore, the challenges during this time are critical in the development of the final product.