General
In what context did you encounter it? (web, film, TV etc)
In what context did you encounter it? (web, film, TV etc)
I experienced my pop genre on TV, YouTube, in films and live in concert.
What influence do you think this context might have had on your interpretation of the text?
The way this genre is publicized on TV and YouTube changes my interpretation each year, as newer concepts are introduced and brought back from previous eras, and new fashions are welcomed into the industry.
To what genre did you initially assign the text?
My text is loosely fitted within the pop genre. By this I mean that there are influences from other genres such as indie regarding the type of song, however the product is more pop.
What is your experience of this genre?
I have experienced this genre Online, on TV, within the film industry and in concert, and therefore I believe I have a good understanding of the genre.
What subject matter and basic themes is the text concerned with?
The generalized theme which tends to link all pop genre videos together are a romance, or feud between a couple of people. However, this is expressed through different concepts and arrangements which makes this genre diverse.
How typical of the genre is this text in terms of content?
Very typical with regards to the narrative of romance, however the style of dance which is incorporated makes it stand out, as not many artists have done this in the past as opposed to other dance styles like street.
What expectations do you have about texts in this genre?
My expectations of this genre are an artist singing to their audience about how heartbroken they are, or how much they have changed because of someone who had a great impact on their life.
Have you found any formal generic labels for this particular text (where)?
- Fashionable
- Current
What generic labels have others given the same text?
- Mainstream
- Explicit
- Romantic
- Colourful
Which conventions of the genre do you recognize in the text?
- Mainstream
- Explicit
- Romantic
- Colourful
- Fashionable
- Current
To what extent does this text stretch the conventions of its genre?
This text stretches the conventions slightly, by causing controversial opinions on the genre itself with regards to the style of the song and the concept. With similarities to Ed Sheeran's Thinking Out Loud which is classed as indie pop, it gave people more of an opinion that it fitted under this genre, rather than pop.
Where and why does the text depart from the conventions of the genre?
The style of dance is different to many pop videos. I included a contemporary style in comparison to the usual street, which made it difficult to distinguish the genre from the onset.
Which conventions seem more like those of a different genre (and which genre(s))?
The song sounds more indie than pop, as it is an original Birdy ballad. The tone of the song makes it sound like those in the indie genre rather than pop.
What familiar motifs or images are used?
Which of the formal/stylistic techniques employed are typical/untypical of the genre?
The simplistic style of the video regarding costume, makeup and editing blends are techniques which make the video look apart of the particularly subtle side of pop, rather than the more explicit side.
What institutional constraints are reflected in the form of the text?
The studio I hired to film the video was very small and therefore restricted the panning of shots. This also meant that the choreography had to be adapted on film day.
What relationship to 'reality' does the text lay claim to?
The text claims that this video relates to everyone at some point in their life, as it establishes the difficulties of love, whilst giving its own vision of what love is.
Whose realities does it reflect?
A generalized reality of society
What purposes does the genre serve?
To entertain
In what ways are these purposes embodied in the text?
They capture the emotion of the concept and deliver it to the audience
To what extent did your purposes match these when you engaged with the text?
They engage better with an audience who connect emotionally to a concept such as love, and therefore this would be associated stereotypically more with females than males
What ideological assumptions and values seem to be embedded in the text?
The idea love can cause great stress and happiness combined
What pleasures does this genre offer to you personally?
The idea that everyone has difficulties to face, and there is ways to overcome them
What pleasures does the text appeal to (and how typical of the genre is this)?
Did you feel 'critical or accepting, resisting or validating, casual or concentrated, apathetic or motivated' (and why)?
Which elements of the text seemed salient because of your knowledge of the genre?
What predictions about events did your generic identification of the text lead to (and to what extent did these prove accurate)?
What inferences about people and their motivations did your genre identification give rise to (and how far were these confirmed)?
How and why did your interpretation of the text differ from the interpretation of the same text by other people?
Did you feel 'critical or accepting, resisting or validating, casual or concentrated, apathetic or motivated' (and why)?
Which elements of the text seemed salient because of your knowledge of the genre?
What predictions about events did your generic identification of the text lead to (and to what extent did these prove accurate)?
What inferences about people and their motivations did your genre identification give rise to (and how far were these confirmed)?
How and why did your interpretation of the text differ from the interpretation of the same text by other people?
Mode of address
What sort of audience was your text aimed at (and how typical was this of the genre)?
My product had a niche teen market which is typical for this genre
How does the text address your classmates?
Through a narrative
What sort of person does it assume they are?
Emotional
What assumptions have you made about their class, age, gender and ethnicity?
That they are a basic teenager of either gender and any ethnicity
What interests does it assume they have?
Romance Narratives
What relevance does the text actually have for you?
To an extent its relatable
What knowledge does it take for granted?
That this particular narrative is relevant to the target market and therefore will appeal to them
To what extent do you resemble the 'ideal reader' that the text seeks to position you as?
I believe I fit the consumer market if it was stereotyped to female teens
Are there any notable shifts in the text's mode of address (and if so, what do they involve)?
There is no real shift between the mode of address, unless you could count the scene where the dancers fight to show how a relationship can contain conflict
What responses does the text seem to expect from your audience?
The response from the audience would be to respect the narrative as advice
How open to negotiation is their response (are they invited, instructed or coerced to respond in particular ways)?
Is there any penalty for not responding in the expected ways (think in terms of enjoyment for the audience or consequences for the institution)?
To what extent did people find themselves 'reading against the grain' of the text and the genre?
Which attempts to position your audience in this text do they accept, reject or seek to negotiate (and why)?
How closely aligned is the way in which the text addresses you with the way in which the genre positions you (Kress 1988, 107)?
Relationship to other texts
There is an inter textual reference to the Ed Sheeran Thinking Out Loud choreography and costume.
There is also an inter textual reference from Pink - Try regarding choreography and costume.
There is an inter textual reference regarding our artists makeup from Birdy - Wings
Generically, which other texts does the text you created resemble most closely?
Ed Sheeran - Thinking Out Loud
What key features are shared by these texts?
The style of dance and the narrative has similarities
What major differences do you notice between them?
The females costume is a lot different to the one which our female dancer wore. In our video we have the artist separated from the dancer, in comparison to Ed Sheeran actually dancing. Also, we hired a plain white studio to shoot the video, whereas Ed Sheeran's was shot in a large temple like room.
No comments:
Post a Comment